Postgraduate program

International Events, Leisure and Tourism Management – MSc

Skopje Met is committed to providing a high quality education and student experience on behalf of London Metropolitan University. The approved course is subject to London Met’s Academic Regulations and Credit Framework or procedures for research awards. London Met remains responsible for the academic standards and quality of all the awards given in its name

Why study this course?

Our International Events, Leisure and Tourism Management MSc will provide you with strong academic and professional skills that will help you to become a leader within events, leisure, tourism or the wider creative industries sectors.

The programme combines the principles of generic and specific management knowledge. It will provide you with the opportunity to develop relevant skills that will help you become a senior figure in events, leisure, tourism or another related sector. At the same time it will help you to develop broader skills and attributes, which will enable you to succeed in the general management sector.

More about this course

Our postgraduate International Events, Leisure and Tourism Management MSc course will offer you an opportunity to progress your career in the sector by providing you with an in-depth knowledge of the issues relating to management, as well as the core business functions of events, leisure, tourism and the wider creative industries sectors. We’ll also provide you with an international perspective into current industry challenges, including understanding the impact on matters of globalisation of business, ethical and legal implications, the social and environment impact, profitability and much more.

The programme has been designed by London Metropolitan University experts and external specialist advisors, who possess extensive experience in their respective sectors and are aware of the skills which are necessary to succeed in the industry. The degree structure encourages in-depth learning of key functions within events, leisure and tourism, while giving you the opportunity to study the general field of business management with two elective postgraduate modules from the wide portfolio of the Guildhall School of Business and Law. This combination of events, leisure and tourism subjects will give you greater flexibility to decide which particular sector you’d like to go into after graduation. It will also improve your career prospects as many organisations in the wider creative industries sector work across these three industries.

Our course is designed to mimic the real world of events, leisure and tourism so that you’ll graduate with the ability to successfully achieve desired objectives, both alone and as part of a team. The collective involvement of students and teaching staff will enhance your learning experience and professional development. You’ll not only learn through academic theory, but also through practical problem-solving activities where you’ll work on solutions individually or draw on other students’ experience in group tasks.

Assessment

Our assessment methods are designed to help you develop skills that are vital for work in the broader creative industries sector. Your acquired knowledge and skills will be assessed through a variety of methods, which may include individual and group tasks such as case studies, coursework, in-class tests, reports, essays, reflective blogs, presentations, portfolios, a research proposal and a dissertation. All core modules are assessed by two pieces of work, each worth 50% of the module final mark.

Professional accreditation

The course is recognised by the Association of British Professional Conference Organisers (ABPCO), who are the UK’s leading professional body for conference and event organisation. ABPCO recognition for this course gives you access to exclusive networking opportunities and guest speakers.

London Metropolitan University’s Guildhall School of Business and Law is a member of the Association of Event Management Educators (AEME), an organisation that shares best practice in teaching events management and provides industry networking opportunities for students and teachers.

You’ll also benefit from close links with government and businesses via our membership of the Tourism Management Institute (TMI), as well as insights from international projects by research centres such as the Association for Tourism and Leisure Education and Research (ATLAS).

The Guildhall School of Business and Law is also working closely with a number of other professional bodies such as The Chartered Institute of Marketing (CIM), the Institute of Chartered Accountants of England and Wales (ICAEW), the Chartered Institute of Public Finance Accountants (CIPFA), the Association of International Accountants (AIA), the Institute of Financial Accountants (IFA), the Chartered Institute of Management Accountants (CIMA), the Chartered Management Institute (CMI), and Chartered Institute of Personnel and Development (CIPD).

Further professional recognitions, accreditations and memberships will be considered in the near future.


Department Contact Info

Tourism Management

Dame Gruev no. 5-9
1000 Skopje
R.N. Macedonia

+389 2 3140 004
[email protected]

Mon – Fri 9:00A.M. – 5:00P.M.

Social Info



Apply Now


Check the Video

Study Events Management

London Metropolitan University

List of Modules

Marketing Management for Events, Leisure and Tourism (core, 20 UK credits)

This module critically explores issues of marketing management in the context of Events, Leisure, Tourism and the Creative Industries. It covers some of the essentials of marketing management theory and offers a structured approach to identifying, understanding and solving marketing management problems.

The concepts, principles and frameworks examined in the module apply nationally and internationally to a wide range of organisations and sectors, with a focus in core Events, Leisure, Tourism and the Creative Industries activities.

This core module supports the development of the learner through their engagement with marketing management theory and further develops their prior relevant skills through the application of theory to practice.

It also prepares for and develops an organisational level leadership and/or management role in marketing management. The module draws on a wide-range of academic research and professional experience. It introduces some of the core marketing management concepts and encourages students to develop a critical, analytical approach to solving work-based marketing management issues. Students should be able to develop an awareness of different theoretical perspectives to explore the complexity of marketing management work as rigorously as possible.

The module provides an overview of current academic research, practical industry examples and work-based issues. It encourages students to reflect on current practice and on the role of marketing management in the Events, Leisure, Tourism and the Creative Industries sectors.

 

Aims of the module:

  1. To enable students to enhance their understanding of the theory and practice of marketing management in the relevant industry
  2. To enable critical understanding and deploy theoretical and practical marketing management tools applied to contemporary challenges in the industry.
  3. To equip students to critically discuss issues and make marketing management observations and recommendations applicable to the appropriate sectors, organisations and brands.
  4. As well, this module aims to stimulate the student’s critical awareness and application of marketing management theories to their own practice and develop their ability to evaluate current practice in the light of relevant academic theories. It is expected that students will develop an increased awareness of the impact and influence of marketing management related issues and decision making.

Project and Quality Management for Events, Leisure and Tourism (core, 20 UK credits)

The module critically explores current issues of project and quality management in the context of Events, Leisure, Tourism and the Creative Industries. Managers and executives at all levels within the Creative Industries sector typically manage projects and deal with quality management issues. The module covers essential concepts and offers key knowledge, skills and a structured approach to identifying, understanding and solving some of the issues of project and quality management.

The concepts, principles and frameworks covered, apply both in the UK and internationally, to a range of organisations and sectors, focusing on Events, Leisure, Tourism and the Creative Industries.

 

Aims of the module:

  1. To enable students to enhance their understanding of the theory and practice of project and quality management in the Events, Leisure, Tourism and Creative Industries context.
  2. To enable students to critically understand and use, theoretical and practical skills and tools, which apply to project and quality management business challenges in contemporary Events, Leisure, Tourism and the Creative Industries.
  3. To equip them to critically discuss issues and make appropriate choices, based on project and quality management observations and recommendations that are applicable to their sectors, organisations and brands.
  4. To stimulate students’ critical awareness of academic theories and current professional practice, and their ability to apply theories and tools to the practice of project and quality management in their current and future career settings.

Research Methodology for Events, Leisure and Tourism (core, 20 UK credits)

The module prepares students to read critically and evaluate their research within their chosen field of study, design and defend a research proposal, and undertake an independent research project, in the form of a follow-up dissertation module (LT7P12).

This module is core for all students on the MSc International Events, Leisure and Tourism Management programme. It supports students’ understanding of research-informed practice and research design and methodology. It is designed to encourage a reflective approach to research methodology, techniques and approaches suitable to postgraduate study of Events, Leisure, Tourism and the Creative Industries related fields.

It enables students to critically evaluate and interpret published research papers in academic and professional literature. It equips them with the skills necessary to undertake their own independent research, including – but not limited to – academic research, professional consultancy related projects, fieldwork and so on, by developing their abilities to conceptualise, design, and conduct empirical studies using a variety of methodologies (e.g. quantitative and qualitative). The module is also designed to engage both, those who have experience as practitioners in their field and those from a more traditional background, in scholarly research at undergraduate level.

Prior to commencing data collection all students will need to secure ethics approval via a form/template in accordance with University regulations.

 

Aims of the module:

  1. To introduce students to research philosophies, design, methodology and methods, and their application to researching issues in their applicable fields both in the UK and in an international context. Thus, to help students acquire the academic and practical skills necessary to undertake research at postgraduate level, and in particular a research dissertation or equivalent research project.
  2. To foster a critical awareness and interest in research methodologies, techniques and approaches developed in management studies or social science, which can be applied to their particular field of study. Thus, by providing students with the practical skills necessary to design and undertake a postgraduate level research project in a subject of their own choosing.
  3. To critically evaluate the use of a range of research design, methodologies, methods, techniques and approaches in the creative industries and related fields of studies, including critical analysis of published research papers. Thus, by fostering a critical awareness and an understanding of topics and issues associated with their subject specialist area and to combine knowledge and analysis acquired in core MSc modules to enable them to explore their chosen topic more fully.
  4. To formulate and defend a coherent research proposal with sound aims and objectives, a realistic plan of execution, appropriately related to theory and practice through a preliminary review of the literature, with clear research questions that can be addressed through well justified methodologies, and a realistic plan forward for the empirical investigation.

Developing Effectiveness in Leadership and Management (core, 20 UK credits)

This module has an experiential learning focus and is devised to enable students to develop their identities as influential managers and leaders. It is based on the principles that personal growth and sustained development of leadership and management potential are relational activities, essentially supported by ongoing personal knowledge and understanding.
Through a reflective, action learning approach, the module enables students to become aware of themselves, their values and their purpose, and identify their personal development needs and influence their management and leadership potential. It connects individual and team-based learning and development, and encourages a lifelong, life-wide attitude to personal development. It enables students to become aware of enablers and barriers to individual, team and organisational success and their relationship to leadership and management in a global context.

Students will work in purposeful groups, identifying and setting their own targets for development, as individuals and as a reciprocal learning community. They will then devise an agreed vehicle for meeting those targets with their tutor, and report on the progress of their development through a portfolio of assessment tasks.  

The module aims to assist students in becoming aware of and influence their personal potential and development needs with regard to leadership and management in a global context.

Fundraising and PR for Events, Leisure and Tourism (core, 20 UK credits)

The module presents an overview of the current key issues of Fundraising and Public Relations (PR) in the context of Events, Leisure, Tourism and the broader Creative Industries. This module aims to develop a broad, informed and critical understanding of some of the key and complex issues surrounding fundraising, in UK and worldwide. It also examines some key contemporary issues, theoretical and practical perspectives in PR at both national and global levels. Both underpinned by current academic and professional research in Fundraising and PR, to aid students to gain insights into contemporary, academic and applied practices.

Aims of the module:

  1. To enable students to enhance their understanding of the theory and practice of Fundraising and PR in the relevant industry context.
  2. To enable students to critically understand and use theoretical and practical skills and tools related with Fundraising and PR in the relevant industry context.
  3. To equip students to critically discuss issues and increase their awareness of the impact and influence of Fundraising and PR related issues in the decision making process of Events, Leisure, Tourism and the broader Creative Industries
  4. To stimulate critical awareness in the light of relevant academic theories and current professional practice, and the ability to apply, current theories, practices and tools of Fundraising and PR, in professional settings.

Accounting and Finance for Events, Leisure and Tourism (core, 20 UK credits)

The module introduces students to the accounting and finance principles with examples from Events, Leisure, Tourism and the broader Creative Industries sector.

It will also provide an overview understanding of how accounting and financial statements capture the value of businesses. It focuses on fundamental accounting/finance concepts, principles and techniques in relation to financial statements analysis. The module explores issues of management accounting techniques and indicatively examines their use in financial management decision making.

Finally, the module will explore links, between accounting, financial statement analysis, corporate accounts and financial strategy, using different cases in the context of Events, Leisure, Tourism and the broader Creative Industries, to illuminate understanding.

Aims of the module:

  1. To enable students to develop an overview understanding of accounting and finance principles through examples from Events, Leisure, Tourism and the broader Creative Industries sector.
  2. To enable students to critically understand the value and usefulness of accounting/financial statements; by focusing on fundamental concepts, principles and techniques in relation to financial statements analysis, through the application of appropriate examples, tools and procedures.
  3. To identify issues of financial management and accounting techniques, and how results from such analysis may support the development, measurement and management of decision-making in the context of Events, Leisure, Tourism and the broader Creative Industries sector.
  4. To identify and evaluate links between accounting, financial statement analysis, corporate accounts and financial management strategies, in the context of Events, Leisure, Tourism and the broader Creative Industries.

People and Organisations: Principles and Practices in Global Contexts (core, 20 UK credits)

This core module captures the crucial importance of people as a route to organisational success. The module explores the ever changing and fast paced contextual environment within which the contemporary organisation must function; in particular it examines contextual issues around globalisation, diversity and cross cultural management; and discusses how organisational human resource management practices can respond effectively.  The module seeks to emphasise the powerful, strategic and pivotal role HRM can play in building and sustaining organisational capabilities and acknowledges the intersectionality of cross cultural management. 

This module has five specific aims. 

  1. To bring together those factors that are relevant to any consideration of ‘management in a global context’, and specifically those areas within the external and internal environments that impinge upon and influence management decision-making.
  2. To emphasise the dynamic and complex nature of the environments that people management operates within, changes which have different effects on organisational stakeholders. These effects in turn impact on the power balance and resources available to managers and the essentially political context in which they have to operate.
  3. Understanding global employment relationship – a fundamental social, psychological and legal relationship – which is key to appreciating how work, the workplace, and the role and functions of HR, are changing in the 21st century. The module seeks to unravel why these changes are taking place and why understanding them is so important for HR practitioners and managers in general.
  4. The module seeks to identify on the practical implications of an increasingly globalised environment for the ‘’A-Z of HR’’ and people management policies, practices and strategies, especially within the context of increased internationalisation of work.
  5. The module allows participants to reflect on their own approach to interpersonal communication, management styles and people management philosophies.

Dissertation for Events, Leisure and Tourism (core, 40 UK credits)

The dissertation enables students to undertake a substantial piece of academic-focused or industry-focused research underpinned by current academic and professional literature in Events, Leisure, Tourism and the broader Creative Industries fields.

This module carries 40 credits and builds on its pre-requisite ‘Research Methodology for Events, Leisure and Tourism’ where students will have identified a suitable topic for research, produced and defended a research proposal. An ethics form must be submitted, and ethical clearance is required prior to data collection.

Students will demonstrate an understanding of the broader field of research in Events, Leisure and Tourism by exploring the current and salient current issues of the sector. The outcome will be a high-level manuscript, itself the result of rigorous planning, substantial academic and professional research, high-level analysis, assimilation and interpretation of key information and statistics.

Through independent research and their own motivation, students should develop an awareness of the importance of rigorous investigative techniques, standards of data collection and analysis in business decision making, applicable in the context of Events, Leisure, Tourism and the broader Creative Industries sector.

Students will produce a final document to a high professional standard suitable for both an academic and business audiences. It may take the form of an empirical study informed by theory where the student has carried out independent academic-focused research. Alternatively, the dissertation may focus on a more practical industry-based problem. Here also, an empirical study may be conducted focusing more on industry related issues, or applications and using academic and professional literature.

Students must demonstrate an analytical, critical and independent approach to the debate and a willingness and ability to arrive at substantiated conclusions, paying due regard to the relevance of the available of empirical evidence. Students should show that they are capable of synthesising complex information and build on the work or others.

As the most important piece of assessed work undertaken on this programme, the dissertation is the clearest expression of the student’s ability to study at Masters level and achieve applicable outcomes.

Aims of the module:

  1. To undertake with some supervision an independent and detailed investigation on a topic specifically related to Events, Leisure, Tourism and broader Creative Industries related sectors.
  2. To demonstrate (in a clear and persuasive manner) an appropriate application of research and project planning, design, methodology, methods, information gathering, analysis, interpretation, presentation, and critical debate and reflection.
  3. To demonstrate a high-level ability (in a clear and persuasive manner) to understand, interpret, analyse and present the theories, professional frameworks, policies, conceptual and theoretical frameworks, and so forth, in relation to the chosen topic.
  4. To demonstrate a high-level ability (in a clear and persuasive manner) to critically reflect on the relevance and – where appropriate – the policy implications of the findings within the wider context of the subject field, and make recommendations for future research.

Entry Requirements

Bachelor Degree and other equivalent qualifications (for Macedonian citizens and for international students)

You should also submit a full CV comprising:

  • Work experience – List your most recent position first, continuing in reverse chronological order including the name, location, website and dates of your employment for each company you have worked for. Aim to use bullet points wherever possible to highlight your responsibilities and achievements in each role.
  • Education – In reverse chronological order, give brief details of your academic and professional qualifications along with the grades you achieved.
  • Skills – Eg include every IT package or programme you’ve got experience of using, as well as any foreign language skills. Skills such as communication and project management are harder to substantiate and should be backed up with examples.

*All applicants with non-related or non-standard academic backgrounds will be interviewed either face-to-face or if that is not possible, via Skype or a similar video conference technology

Language Requirements

To study a degree at London Met, you must be able to demonstrate proficiency in the English language.

Postgraduate applicants who have completed a UK bachelor’s degree equivalent qualification in a majority English speaking country will not be asked to provide an English language qualification, however confirmation may be requested that any teaching was undertaken in English

Employability

The course offers opportunities to pursue career routes in Events, Leisure, Tourism and the broader Creative Industries sector, both in the UK and internationally.

On graduation, students should be equipped for executive, management and leadership related positions in the broader Creative Industries sector in UK and internationally.

The course is designed for both those already working in the industry (as a career booster) or those seeking to enter the industry or the broader sectors.

It provides current and aspiring managers, leaders and high prospect executives with the opportunity to enhance and improve their key skills set or develop their knowledge and applicable industry and academic knowhow and skills.

The MSc also constitutes a step towards specialisation in specific areas of interests and key current issues of the broader Events, Leisure, Tourism and Creative industries.

Some indicative expected career destinations and jobs for graduates (based on current Standard Occupational Classifications, 2018*) are:

  • Events Management and Executives
  • Leisure Executives and Managers
  • Tourism Executives and Managers
  • Hotel Managers and Executives
  • Conference Executives and Managers
  • Entrepreneurs in Events, Leisure, Tourism and the broader Creative industries

*SOC: Conference and Exhibition Managers and Organisers (SOC code 3456); SOC: Leisure and Travel Services (SOC code 621); SOC: Managers and Proprietors in Hospitality and Leisure Services (SOC code 122)

Successful graduates might choose to progress onto further studies by pursuing PhD level research, becoming industry consultants, work for local or national bodies within the Events, Leisure, Tourism and the broader Creative Industries sector.

By the end of the course, students will have developed their self-awareness and practical/transferable skills that will enhance their employability. Engagement with the alumni network and events (such as the university employability week) will enable them to meet with employers and business practitioners, which should support their ability to progress their careers.

In addition to this, the teaching team aim to foster links with the Events, Leisure, Tourism and the broader Creative Industries sector, which should be evident in class, for example through guest lectures from industry experts. This will help students to develop their networks in searching for suitable employment in the sector nationally and internationally.

The university’s professional link with the Association of British Professional Conference Organisers (ABPCO), the Association for Events Management Education (AEME), the Tourism Management Institute (TMI), the Association for Tourism and Leisure Education and Research (ATLAS), and the like, offers opportunities to explore further careers possibilities and proactively engage in networking.

Masters’ level graduates will be eligible to apply for membership to a number of professional bodies such as the Chartered Management Institute (CMI), the Chartered Institute of Marketing (CIM), and the like. The level of membership awarded is commensurate with qualifications and industry expertise.

Students and alumni benefit from the careers and advice services offered by the university academic and professional staff, supported through careers workshops and planning sessions from established industry working partners. This is to “develop and enhance a range of general transferable skills and attributes, which, while being highly appropriate to a career in business, are not restricted to this” (QAA 2015, SBS Business Master’s, 2.1).

Students will be actively encouraged to meet with the university’s Careers Service. Also students will be encouraged to attend training and networking events.

The programme aims to enhance further the ability of students to develop their knowledge in line with the Master’s level “knowledge and skills in business and management subjects to enhance the utility and employability” (QAA 2015, SBS Business Master’s, 2.7) of graduates in their future career.

Thank you for your interest in studying at Skopje Metropolitan College. You can Apply or Download the College Brochure by clicking on the link below.