BA (Hons) Music Business

Events Planning and Management will help students to develop their knowledge and understanding of the processes involved in event planning and management, through academic reading, case studies and practical experience. Where possible, the module will also offer students the opportunity to either work, plan, or run an actual event (e.g. student union activities, university student ambassador, music, business, arts, cultural, and so on).

Aims of the module:

• To equip students with the knowledge and skills necessary to research, plan, design and implement a range of event types in diverse settings.
• To develop student knowledge/ability to apply key events management (and marketing) principles and theories to real world professional industry contexts – through either-or, working, planning, running/organising a live event.
• To provide students with the opportunity to gain both academic and hands-on experience in the research, planning/design and delivery of events.
• To enable students to develop their knowledge and practice relevant competencies in a real-life events management environment.

This Professional Practice module will enhance the students’ understanding of what it means to be a business professional within Events and in the Music industry. This module will support the preparation for their future career by encouraging them to develop, put into practice and evidence the skills and behaviours that employers want to see. 

The ‘Professional Practice’ approach ensures that as a developing professional the students understand how to learn effectively and efficiently either in the workplace or in a simulated context. They also learn how to use all the resources available to reflect on their progress. This module involves planning, conducting and reflecting on their own ‘performance episodes*’ and a more general reflection on their overall professional development to date. The written reports and reflections become part of their growth and productivity E-portfolio** which they will maintain throughout their programme.

In addition, they will have the opportunity to test, review and evidence their skills development via the on-line resources provided throughout the programme, which support the general skills required by employers. As such this module aims to,

1. Build understanding of the expected workplace knowledge, skills, competencies and attitudes so that they become intrinsic performance and growth motivators.
2. Ensure the adoption of skills, attitudes and behaviours that improve self-awareness to aid reflective practice.

*A performance episode is defined as an initiative that the students take, made up of tasks, which develops their skills, and which involves both selecting knowledge from the programme and interacting with others. It must be measurable so that they are able to reflect on their professional skills development.

** The growth and productivity E-portfolio is a digital internet-based tool within which they will store all evidence of their weekly work via learning log, feedback from stakeholders, their reflections and their Individual Development Plan (IDP). It allows them to share their journey with others and to organise elements of it to help them progress further.

This module provides an introduction to the management of people in organisations, or as it is commonly known ‘Human Resource Management’. It is aimed at students from a variety of disciplines, and not just those looking to pursue a career in HRM. Ultimately, the management of people is often the responsibility of line managers and supervisors so it is important that all graduates of Guildhall School of Business and Law are equipped with the knowledge and skills to implement this effectively in practice. This module will take a critical perspective, illuminating to students not only the ways ‘good’ people management can contribute to performance and employee well-being but also the potential problems implementing this in practice. 

Module aims:

To understand and explain at an introductory level:

• The meanings and issues around relevant core aspects of the management of people such as recruitment and selection, motivation and rewards, as well as leadership and engagement.
• The ways management can contribute to performance and employee well-being but also the possible problems implementing this in practice.

In an age of mass communication we are constantly bombarded by messages through advertising, content marketing, editorial, programming and other forms via the press, television, radio, film, music and the internet. 

As such, the media is a powerful dynamic force and cuts through gender, class, race, creed, and nationality to form bonds between groups of people who may exist in totally different circles, potentially bringing us closer to a global culture. Social & cultural values are largely shaped and reflected by the consumption of media and this module seeks to provide students with an insight into the media industry and also act as introduction to models and tools designed to enable them to engage in a more deeply informed debate on this constantly changing subject.

The module aims to introduce students to the nature and make-up of the media industry and undertakes a critical examination of the role of culture and society in determining its development. It will examine both traditional and new media/digital platforms as part of a wider analysis of its influence on culture & society.  Additionally the module aims to provide an introduction to the learning strategies that students will need to successfully study in higher education. 

The module also aims to assist students in the acquisition  and development of the following skills:

• Academic Reading  
• Research
• Application of Knowledge and Presenting Data 
• Communicating/presenting – orally & collaborating / working with others
• Critical Thinking and academic Writing
• Self- assessment/reflection

The module aims to explore the nature of music publishing and copyright in the digital age, focusing on the management and exploitation of important music rights. Supported by the latest practice and industry commentary, we shall consider the recent disruption and development of the music business and how the future is being shaped by technology and consumer trends. The module will analyse the business activities of; major and independent publishers, songwriters and performers, as well as other key music publishing personnel. It will examine the various collection societies for handling copyright blanket licensing and other associated royalty collection and distribution.

Module aims:

• To understand the importance and role of music publishing within the music and related industries
• To introduce the major and independent music publishing organisations and corporates
• To explain the internal operations of music publishing businesses.
• To introduce the relationship between publishing and other music business income streams
• Understand why the music and creative media industries are commonly known as the ‘copyright industries’

The module aims to provide an understanding of the marketing management process in contemporary organisations and in the context of tangible goods, services and b2b markets. The service sector accounts for a significant proportion of GDP and employment in most developed economies and therefore it becomes essential for students to gain insight within the area. In this module, students are introduced to a range of marketing theories such as the marketing concept, consumer behaviour, business environmental analysis, marketing research, consumer and b2b insights applicable to tangible goods and services marketing. 

The module aims to:

• Provide an understanding of the theoretical foundations and practical application of marketing in services, private and public sectors.
• Provide an understanding of contemporary issues in marketing.
• Develop students’ academic writing, application of knowledge and interpreting data skills. 

Develop students’ researching and analysing skills.

The first part of the module aims to introduce students to the basic foundations of law and its relationship with the business professions. The second part of the module would concentrate on the relevance of ethics in the business and accountancy professions.  This part would highlight the importance of avoiding fraud and misleading statements by adopting the most recent ethical standards of financial reporting and corporate practices.

The focus of this module is to equip students to understand organisations in contexts past, present and future, and enable them to analyse the macro, micro, internal and external business and economic environments in which they operate. An understanding of the environments will facilitate the interpretation of situations and enable decisions that add value for businesses. The focus of the module is on the external and internal influences on organizations and the effect these have on business practices. 

The module is designed to be used by Level 4 undergraduate students on a range of programmes. Examples, illustrations and case studies will be drawn from chosen industry sectors such as advertising, aviation, events, finance, marketing, music, transport, tourism, and applied to reinforce basic concepts. This will enhance the ability of students to understand particular business problems and aspects of the business and economic environment. Topics and case studies will cover business issues that are contemporary and relevant to the real world.

This module develops the student’s knowledge of the artist management business, by focusing on historical and current issues, as well as the acquisition of practical skills.
The module provides an intellectual framework for management of the music business, within the UK and internationally. It uses real-life practitioner case-study examples and industry frameworks and enables students to develop the necessary management competencies to operate successfully as artist managers and/or self-employed performers within the music business. It will cover key areas from artist management activities, recorded music, digital technology, business planning, production, royalties, through to live music, distribution, promotion, and copyright. The aim is to provide students with a comprehensive understanding of the scope and nature of the music management processes, from the development of creative ‘product’, to its distribution and consumption by the end-consumer.

The module aims:

• To explain the role of management and managers within the music business
• To explain the contractual relationships and legal and financial implications of artist management
• To enable students to understand how to manage the business affairs of performing artists, and start-up a management business, and secure employment in the sector
• To develop the attributes of self-evaluation and a creative and ethical approach in a variety of contexts, informing career orientation

The University has a policy that undergraduate students must, take a Work Based Learning (WBL) module i.e. a module which requires them to directly experience and operate in the real world of work and to reflect on that episode in order to identify skill and knowledge areas that they need to develop for their career. 

This module challenges students to be creative in identifying a new business opportunity and in examining the viability of all aspects of the idea in the real-world context e.g. 

• Supporting an existing small business to understand how a business runs

• Respond to small business’s client briefs
• Testing potential customers’ views. 

As a result of client brief and feedback, business concepts and/or ideas will develop over the duration of the module. 

The QAA Benchmark on Business and Management (2019) emphasises the attribute of “entrepreneurship” and of “the value of real-world learning”. In terms of promoting work related skills, the module specifically focuses on practical techniques for responding to client briefs in evaluating and developing business ideas and so develops creative yet practical thinking. 

In addition, it requires students to examine market potential and prepare a presentation of their findings assuming the role of a business consultant.  The module requires a high level of self-reliance to explore the business idea based on a client brief. Students develop an understanding of the role of business start-ups, business growth and development. 

These skills and techniques are of practical relevance to anyone considering  developing a business, working for a Small or Medium sized Enterprise (SME) or taking on an intrapreneurial role within a larger organisation where the business environment is constantly evolving and producing new challenges and opportunities.

In the current business environment, it is imperative that marketers keep pace with the dramatic and far-reaching changes fuelling digital transformation. This module is about appreciating the importance of the ever-evolving, dynamic digital marketing landscape. Within the   digital marketing landscape you will be introduced to  the digital marketing channels and their applications.  You will be presented with theoretical frameworks and models, which are relevant to the analysis of  the  digital marketing practice. You will examine the development of supporting technologies for digital marketing and examines digital channels and their suitability for inclusion for effective integrated online and off line marketing programmes and campaigns. Search Engine Optimization (SEO), customer acquisition and retention, mobile marketing, email marketing, online PR, affiliate marketing, social media, video and multichannel marketing are all explored in detail. Additionally the importance of effective digital monitoring and measurement techniques that enable organisations to improve digital marketing effectiveness performance and planning will be explored Related legislation, regulation and codes of practice will also be examined 

The module aims to 

• Develop students’ understanding and knowledge of the issues in digital marketing.
• Provide students an understanding of the nature of digital marketing concepts and techniques, and the role of digital marketing in improving an organizations marketing effectiveness and planning.

 The module builds on the acquisition of the following Skills

• Analysing data & problem solving
• Application of Knowledge and presenting Data

• Digital literacy and IT skills

The live entertainment sector is the fastest growing part of the entertainment industries at present, and this trend is set to continue in the foreseeable future. As one of the world’s entertainment industry capitals, London has a lot to offer students willing to embark on the practical training and learning in this area. To boost employability and enhance student experience this module seeks to enable students to connect theory and practice in live and blended events environment within the live entertainment sector and beyond.

This module contains significant practice and teamwork will be at the centre of setting up real life events to network and present work to real industry clients, panels and investors with the aim of honing your skills to professional level and testing them in a market environment.

We attained considerable synergies already through partnerships with industry partners such as Club Fandango, Concert Live and MMF, enhancing employability and skills. We are set to continue broadening this collaborative approach that benefits students.

Module aims:

• To explore the live sector as a growth area of the international entertainment industry and place it within the context of the music, events and related creative and other businesses.
• To enable students to apply knowledge of event planning and management, venue management practices, live promotion, ticketing and booking methods (as appropriate) in real world contexts and gain hands-on experience.
• To develop student ability to assess budgetary and marketing priorities in event management and promotion well as PR and other implications (merchandising, sponsorship, branding and the likes) 
• To examine the practical challenges of providing and evaluating successful events

Empower students to relate academic learning to industry practice in specific contexts and identify their own competencies in a real-life live events environment..

This module begins by considering the contractual environment within the music business and associated sectors. Important contractual areas will be critically examined including; management agreements, recording agreements, digital distribution, self-release, 360 degree deals, publishing agreements, producer agreements, live performance agreements, licensing and sponsorship. The emphasis will be on enhanced practical understanding of contractual frameworks, contract law principles, best deal negotiating practice, and the role and use of legal agreements to meet the business imperatives of music companies and the career strategies of artists, managers and industry stakeholders. In addition, the broader “entertainment” business will be explored in relation to its evolving legal framework.

Consultancy is big business and the sector continues to experience strong growth. The UK consultancy industry alone employs more than 80,000 professionals and is worth an estimated £12 billion per annum; making it the second largest consultancy base in the world. 

Management consulting involves engaging with stakeholders to provide objective, specialist advice. It is concerned with diagnosing issues and inefficiencies, solving problems, improving performance and implementing solutions to deliver complex change, maximise growth and to create value for organisations. 

The Practice of Consultancy develops the practical research and consultancy skills required for a career in Business Analyses and Management Consultancy and prepares students for the final year Consultancy Project. Specifically, the module introduces research methods for consultancy and aims to develop a practical understanding of the tools and techniques of problem analysis and issue clarification. A range of business frameworks are applied to structure diagnostic analyses and thinking, whilst data, metrics and analytics are evaluated to inform the process and to provide the client with evidence-based solutions. Finally, this module aims to develop students’ communication skills through the preparation of a report to present the outcome of the consultation to their client.

Management consulting covers a broad range of activities and, to be effective, a consultant needs to be client-oriented and solution-focused. Expertise, resourcefulness, an analytical mind, creative thinking, an ability to manage relationships, empathy and excellent communication skills are essential to building trust and ensuring recommendations are implemented. By taking an applied, problem-solving approach, this module encourages students to enhance their competencies in these areas.

Transferable skills

Student will develop a range of key skills and knowledge, including:

• Critical evaluation, problem identification and problem-solving skills 
• Research skills (quantitative and qualitative research)
• Numeracy
• Analytic, divergent and creative thinking
• Communication (critical reading, interviewing, listening, negotiating, advising, presenting and report writing skills)

We live in a more diverse society than ever before. Structural changes in labour markets have led to increasing numbers of women, older workers and disabled people in employment, with fewer younger people in many industrialised economies. Globalisation and migration has also lead to greater ethnic diversity. We are also clear about the business for diverse workforces, and the benefits this can bring to society.

However, there is a question as to whether a diverse workforce always equals inclusion. There is evidence that many of these groups are marginalised and face employment disadvantages in practice. The aim of this module is to illuminate some of the inequalities experienced by these groups, and then to examine theoretical perspectives helping explain these and provide insights into how these can be better remedied in practice. 

Whilst arguably the principles of inclusion transcend the protected characteristics (Equality Act, 2010), it is clear that these groups tend to suffer more inequalities in the workplace than others (despite law that protects against this). This module will therefore look at the meaning of inclusion and how it differs from concepts of equality and diversity – what it adds and where it might be lacking. We will examine closely the different dimensions of diversity (gender, age, race/ethnicity and so forth) in order to understand the specific barriers these groups experience, and what methods organisations can develop to ensure more inclusive workplaces – so that everyone feels valued regardless of identity or background. 

A broader aim of the module is to provide students with an opportunity to ‘step into the shoes’ of diverse marginalised groups and the specific barriers they face, so they are better prepared to identify and promote inclusive workplaces, as social justice champions of our future. This is something our society needs and London Metropolitan University is passionate about developing – values driven graduates who make a positive contribution to the world (see Strategic Plan).

This module aims to enables students to complete a research-based project that deals with and / or provides a solution to a practical business problem. The student’s topic is linked with the destination of the field trip (for example Toulouse, with a focus on Airbus) and has to be appropriate to their undergraduate degree. Students are required to map out the applied problem, develop appropriate research questions, identify and use theoretical concepts/prior literature, and use robust and appropriate methods and data analyses in an independent, ethical and disciplined manner. Students will have the opportunity to talk, observe and develop networks with experienced leaders in the organisation where the problem is focused. The field trip is time constrained replicating the realities of the business world. The students are expected to develop an in-depth understanding of their chosen problem, research methods/approaches and the ability to appropriately seek out data required for providing a practical solution. The module aims to stimulate development of students’ ability to relate theoretical material taught in the class to real world practice. It constitutes a useful and appropriate preparation for the final year dissertation or consultancy project. 

The module is subject to minimum number of students participating and circumstances allowing travel.

Projects come in many shapes and forms, from small to large, familiar to unfamiliar, simple to complex, urgent to non-urgent and widely supported to strongly resisted. Anyone undertaking the sponsorship, governance or management of a project needs to recognise that there are risks to its completion on time, to budget and to the customer’s satisfaction. They should therefore know that it may be unsuccessful in some way, or even fail completely. 

It is easy to find examples of such failures; the current Crossrail project, the delayed opening of the Berlin International Airport, the chaos when Heathrow Terminal 5 opened, the government’s failure to meet its targets for Corona Virus testing, and the countless software development projects that have been late, failed to meet user needs or been riddled with bugs.

There are various bodies of knowledge specific to managing Programmes, Projects and Portfolios of Projects that seek to provide the methods and tools to manage projects successfully. These are necessary but not sufficient; they do however go a long way towards improving project success rates. Organisations like the Association for Project Management and the Project Management Institute continue to work to improve the status and competency of project managers, as well as the competency of organisations.

This module introduces students to the role of the project manager, the nature of projects and how to manage them successfully, focusing on the linear project in which the project output is clearly defined at the commencement of the project. Such projects are typical in the construction industry but can be found widely in business organisations. You will also look at the way Agile projects change the approach to project delivery to deal with uncertainty in the product to be delivered and to accept changes in requirements or circumstances.

The module aims to enable students to:

• assess projects to determine the approach most likely to succeed
• contribute to the design and development of effective project organisations that provide governance, assurance, support and direction to the project team
• plan and manage simple projects using both linear and agile methods
• prepare key project documents
• create project plans using project management software including the use of Gantt charts
• communicate project management plans, risks and issues effectively.

This module will address the critical issue of how current thinking on climate change and sustainability will impact on businesses and organisation. The need to create more sustainable organisations and businesses is fundamental to current and future organisational development strategies. It is necessary for students to understand the growing influence of the sustainability agenda on industry. This influence takes on many forms, from government policies and international agreements to the measuring the impacts of organisational practices on the ecology and communities. In the future, organisations, businesses, communities and individuals will be expected to understand and take responsibility for their economic, environmental and social impacts. This module will examine the current and future challenges. It will equip students to deal with the challenge of creating sustainable forms of business that operate within ecological and socio-economic limits. 

It will explore the sustainability context, and how business practices will need to evolve to reflect the realities of operating within a globalised trading system that is striving to apply sustainability principles.

The overarching aim of the module is to ensure that students develop a full understanding of what is meant by sustainability, who decides what constitutes sustainability principles and how these principles are applied. It will explore the varied tools and techniques used to apply sustainability principles, by governments, business and communities, and the challenges and conflicts these present. Such appreciation will be developed progressively via more specific aims which are:

• To engage with the growing international debate and practice around sustainability, business and corporate social responsibility (CSR). 
• To evaluate how this will challenge organisations and business.
• To examine tools and techniques for evaluating and implementing of sustainability 
• To analyse the evolving policy frameworks within which business operates.
• To understand how changing environmental realities may affect business practice. 

The module also aims to assist students in the acquisition of the following skills:

1. Academic reading
2. Researching
3. Problem-solving and decision making
4. Critical thinking and writing
5. Application of knowledge and presenting data
6. Academic writing

This module seeks to equip students with theoretical knowledge and practical skills necessary to evaluate events in the exhibitions and corporate sector as well as in other business, leisure, cultural and tourism settings.

It introduces experiential marketing and consumer behaviour theory in the context of event management and provides and students with the opportunity to apply their knowledge in a real-world events context by conducting a small-scale consultancy/research project on a ‘live case study’ aimed at evaluating an event.

The overall aims of the module are:

• To equip students with the knowledge and skills necessary to evaluate a wide range of event types
• To enable students to apply a range of research and consultancy skills within the event industry context
• To develop student ability to apply experiential marketing and other relevant theories and academic learning in real world contexts

To encourage student confidence in the use of appropriate research, analytical, discursive skills in business contexts.

This module provides a critical understanding of the interface between the creative industries and the artists who provide the underlying content for these industries. Specifically, record company A&R (Artist and Repertoire) and music publisher roles and functions, and management functions are examined, and the underlying principles of successful A&R practice are distilled, from what is often erroneously considered to be an area of subjectivity. 

The module will examine the extent to which there is an objective process for the successful undertaking of A&R activities. Within the context of artist and repertoire, the module will explore the interplay of music scenes, pioneering artists, classic albums, talent discovery, the role of independents, and the concept of artist development. Theoretical and practical components will shape the student’s understanding of the critical functions of discovery, assessment, and development of talent within creative industries. A&R skills are perhaps of greater importance than ever, even if they will be utilised increasingly outside of the traditional record company framework. The skill sets associated with effective processes of discovering, assessing and developing creative talent are central to those required by students of the music industry, but also have broad transferable benefits for those studying other creative sectors, such as fashion or events, and the module can therefore stand as an EoK module and also a study abroad module. 

Module Aims:

1. To develop students’ understanding of the evolution of popular music within artist and repertoire.
2. To introduce students to the various elements of popular culture. 
3. To connect relevant economic concepts in production and consumption of popular culture to the creative dynamics and changes in styles, genres and modes of communication.
4. To understand the analytical tools at students’ disposal, including but not limited to critical theory, and the economy of the creative industries.
5. To comprehensively introduce the A&R globalisation of music
6. To create an overview of the impact of global music repertoire
7. To introduce the context of global A&R, music licensing and market strategies

This module will analyse and critically evaluate new and conventional models for music and media business in theory and practice, focusing on change and creative business innovation. Theoretical models will be examined with particular attention to monetisation of music by means of streaming, software/apps and blended experiences. Such creative enterprise phenomena apply to novel modes of delivery, content, devices and media convergences. Opportunities and threats including lateral [digital strategies] phenomena are analysed through the lens of entrepreneurship and corporate decision-making in theory and practice. 

Students will critically evaluate business market positioning, examine best sources of reliable research information concerning new types of business customers and end users, and examine tactical alliances in music services and media markets. 

Innovation and change are also explored, ranging from traditional portfolio development to new delivery methods, to emerging business strategies. This will be done by utilising and confronting key concepts in strategic management and recognising the relevance of cultural knowledge in this area of creative industries. Case study research and business simulation methods will be encouraged in analysis, with the aim of developing new approaches to business modelling and innovation. 

Module Aims:

This advanced module aims to equip students with a refined and robust skillset for analysis, evaluation and implementation in business modelling and strategic practice.

• Mapping and analysing patterns of change in innovative industry practices through the transformation of key sectors and enterprises.
• Exploring specific contexts within which management of innovation takes place and fully contextualise the analysis of enterprise practice behind the development of new business models
• Developing multidisciplinary syntheses of creative management, innovation and implementation in experience/service portfolios, identifying multiple factors that shape music/media business modelling in practice
• Addressing conceptual solutions, operations and skills sets utilised for monetisation of cultural/creative value by means of innovation and strategic management in music/media contexts
• Applying the understanding of strategy and tactics within the context of music/media business innovation

Financial decision-making is important for any and every business. This natural mental process needs to be informed to select a course of action from several alternative options. One of the most essential elements that help to facilitate the implementation of the business strategy in an organisation is Finance. The financial manager of an organisation plays a central role in making decisions on optimum utilisation of financial resources and assess the implications for shareholders and other stakeholders, and the need for effective corporate governance. Therefore, managers require critical understanding of key financial management issues, performance indicators and methodologies relating to financial management frameworks. Managers use these tools when they are faced with making financial decisions in the business environment. This module provides students with knowledge about financial decision-making approaches and control systems businesses use to make managerial decisions.

The module also provides the knowledge and skills necessary to evaluate the impact of financial decisions. It enable learners of today, who are managers of tomorrow, to participate in decision making processes concerning the utilisation of finances in investment, financial and risk management, and the delivery of value for money in achieving the objectives of the business. Although managers are not always required to perform detailed financial analysis, they need to have a clear understanding of how the process of financial management and decision-making work to ascertain that decisions are properly made and implemented and that apposite risk management system are in place.

The module focuses on fundamentals of financial management, the need for accounting and finance, financial governance, making capital investment decisions, balancing risk and return, tools of financial analysis, interpretations and planning, reading financial reports, cost challenges in decision making, working capital management, sources of finance, cost-volume-profit analysis and its use in managerial decisions and planning.

This final-year core module “Leading Innovation” aims to enable students to study and apply in practice:

• a range of leadership theories and techniques to critically evaluate and develop their own personal leadership style
• a range of leadership theories and techniques to critically evaluate contemporary innovation practice, and organisations in a range of industries engaged with innovation practice
• a range of innovation theories and techniques to critically evaluate contemporary innovation processes, and organisations in a range of industries that innovate
• the synergies between leadership and innovation in a range of contexts

The Module will be based around two themes: 

(i) Theme 1: Leadership, where they will study, reflect on, and use leadership theories and techniques to assess and develop their own personal leadership style.  By doing this, students will be closely engaging with and evaluating classic and contemporary theories, and directly applying the ideas from these theories to their own experience and ambitions.  

(ii) Theme 2: Innovation, where they will study, analyse, and evaluate the innovation processes of selected organisations and industries (by critiquing, for example, Case Studies), and how innovation is achieved and operates within the contemporary economy (by critiquing, for example, classic and contemporary examples).  In addition, students will study the synergies between leadership and innovation, an emerging area in academic research and in practice.  By doing this, students will be closely engaging with and evaluating innovation practice and performance, informed by the leadership theories and techniques covered in Theme 1.

Each theme will conclude with an assignment: Theme 1 will conclude with a team-based formative assignment, and Theme 2 will conclude with a pairs-based summative assignment.  Once complete, this Module aims to enable students to understand a long-term time line.  Firstly, students will ‘look back’ and be exposed to classic and contemporary leadership texts, so they can critically evaluate and develop their own personal leadership style.  Secondly, they will ‘look forward’ and critically evaluate how innovation can further emerge in the economy and society, and how contemporary and future organisations and industries can ensure sustainability through enhanced innovation, blended with enhanced organisational leadership.

This module explores the theoretical and practical matters of strategic decisions in music media marketing processes, especially augmented through transformation of audience/consumer behaviour, economic structures and modes of content promotion and delivery. 

This module analyses the application and roles of Marketing, Public Relations, Communications and Engagement models in [online] music media. 

The practical component consists of industry-supported real-life interactive marketing campaigns involving all students. Practical treatment of Strategic Marketing, Public Relations, user/audience Engagement concepts/tactics, and state of the art digital communications/promotion forms the focus this module. 

Research tasks are central to the success of marketing campaigns/projects involving all students on this module. 

This module focuses on Graduate Employability by enabling final year students to apply their knowledge in experiential learning processes. Students will test theoretical knowledge in practical settings, enhancing their communication, planning, reflection and presentation skills. 

This module enables students to apply skills synthesis by means of field-based, industry-focused problem-solving and decision-making, self-management and time-management. They will both apply, and critically reflect on digital literacy and analytics skills in marketing and market research, with special focus on Career Management.

Working with real-life clients and Industry Partners, students will be empowered by reflexive industry practice, equipped with a unique competitive edge. This module is delivered as integral part of our experiential learning strategies.

Module Aims:

1. Attainment of marketing planning, innovation and creative enterprises within Music/Media Industry contexts.
2. Examining, exploring and applying the skills necessary in marketing, PR and communications in music and interactive media.
3. Reflecting on Marketing and PR teamwork in Interactive Music Media with practical strategic reference to industry work.
4. Pragmatically addressing real-life inter-relationships between content-creators/owners, music/media companies and audiences.
5. Applying reflective critique of strategic marketing and management theories, going beyond textbook definitions and developing testable marketing solutions for practical/commercial use in music media environments.
6. Enhancing graduate employability through industry practice models, decision-making, and applied research.

The Professional Experience Year Placement is a Work Based Learning module designed to intensively develop student employability and increase career prospects upon graduation. The placement year requires learners to undertake a minimum of 44 weeks full-time employment relating to their studies and career goals. This comprehensive experience will facilitate application and progression of knowledge and skills gained via the degree programme any previous employment and wider life experience.

Pre-placement preparation support over six months prior, will guide and assist students in their search for an appropriate placement role. Careers Consultants will provide guidance prior to the module to assist decision making in considering placement options and post placement, for career planning post-graduation. Students will only register on the module once they have secured a placement. 

During the placement year, students will be supported remotely by Placement Tutors who will provide guidance on application of theoretical knowledge in a practical context, analysis of business problems and proposing solutions; identifying and articulating transferable skills and knowledge developed to meet the assessment requirements. Students will be expected to demonstrate improved understanding of their abilities and career goals, knowledge of the workplace organisation, co-operative and collaborative working and professional awareness through reflective learning.

It is a student’s responsibility to apply for opportunities and to engage with the Work Based Learning team to assist them. The suitability of any opportunities will be assessed by the Module Team and all roles must meet the Health and Safety requirements for Higher Education Work Placements. Tier 4 International students will be required to submit weekly timesheets for the hours undertaken for the work based learning activity to meet their visa requirements. These will need to be signed by their line manager/supervisor.

The module aims to enable students to: 

• Effectively express and understand their current skills and abilities in relation to their career values and goals. 
• Practically apply the knowledge gained through their course programme to a related work environment.
• Gaining comprehensive insight into a work environment. 
• Make a positive contribution to the employing organisation and demonstrating inclusive workplace practices.
• Recognise their personal and professional development gains and apply to their future goals.

The Professional Consultancy / Project is a capstone module in which students will be required to undertake a business project aimed at enhancing their employability as well as providing a platform for further professional development.

This module requires students to undertake and write up an individual project that gives them the opportunity to not only consolidate their learning on the programme, but also to clearly apply their learning in a real-world context. Furthermore, it will provide students with the opportunity to showcase their professional competences built throughout the programme.

If in employment students may choose to use a work-based consultancy project (subject to agreement from their employer). Alternatively, they may choose a project which is research-based.

Students will also be required to present their project via an on-line presentation or podcast. This module gives them the opportunity to demonstrate their professional credibility and to use their academic, business and technical skills in a professional context.

Professional Consultancy Project aims to:

• Demonstrate the ability to utilise and contextualise knowledge by applying analytical skills to a business situation or problem
• Demonstrate the ability to assemble a coherent and a sustained piece of writing that evaluates a business/project problem/solution
• Create an opportunity to further develop a range of skills associated with research including analysis, interpretation, written expression, formal report writing, and self-managed study
• Engage students on a complex, integrated activity that will consolidate and integrate previous skills and learning
• Provide students with a ‘showcase’ opportunity that allows them to demonstrate their ability to apply the knowledge and skills acquired throughout the course to a significant and specialised task
•  

The module explores how creatives, celebrities, and performing artist rights’ are impacted by the business environment, and examines the impact of the law and the litigation process upon them. This module provides the key skills necessary to understand the legal concepts, case law, and legal disputes underpinning a career in the entertainment sectors.

Module aims:

• Understand the legal, business, and cultural context underpinning creative artist rights and the enforcement of these rights through contract, litigation and legal procedure
• Understand the relevant boundaries between civil rights, criminal offences and government regulation of the entertainment industries.
• Understand the legal issues underpinning legal disputes and case strategy and conduct
• Understand the commercial impact of the various rights considered
• Consider the implications of new technology, social media platforms and related issues on artist rights 
• Develop skills of legal academic reading, and research
• Critical Thinking and Writing

The module examines various marketing and funding practices used in the events industry and the role events can play in the marketing of other organisations, products and services. It explores the relevance of sponsorship in events marketing and its strategic use in marketing communications and branding.  It also considers both the use of events as part of organisations’ fundraising efforts and looks at ways in which events can secure funds and support from a range of stakeholders. 

Building on students’ existing knowledge and understanding of marketing and marketing communication concepts and theories gained previously on the Course (L4 and L5) the module will explore the principles and practice of sponsorship and fundraising in an event context.

The module aims are:

1. Examine the nature, role and application of sponsorship and fundraising in the events industry and the role events play in sponsorship and fundraising strategies for various organisations in sectors including commercial, cultural and not for profit.
2. To develop student’s in-depth understanding of current sponsorship and fund-raising theories and practices and the ability to apply these in an events context

1. To provide students with the theoretical knowledge as well as practical skills necessary to develop and market sponsorship ready events
2. To explore ways to secure financial/marketing support for events from partners and other stakeholders

To develop students’ competences that are relevant to industry practice including research, applied analysis, critical thinking, problem solving and communication.

‘Service Excellence for Creative Industries and Aviation’ investigates practices and strategies used in managing exceptional relationships between customers and service providers. Consistent delivery of high-quality service increases customer loyalty, businesses reputation and competitive advantage, hence the module focus lies in the exploration of all aspects of excellent service delivery. 

The aim of the module is to provide students with understanding of the importance of service excellence, including reflection on their own professional conduct practices, and equip them with analytical ability to assess and improve service delivery.

This module aims to introduce the students to a developing specialist new field associated with marketing. It provides the students with the opportunity to build on their knowledge about marketing to apply it to situations where the aim is to help address social problems. Students will learn how this developing new science makes use of several disciplines, in addition to marketing, to help improve the welfare of our societies. This field has been successfully applied to many social ills ranging from obesity, drinking and driving to discrimination and domestic violence.  

Students will be first introduced to the history and concepts of social marketing and shown the procedures used by social marketers to address social problems. The students will be encouraged to develop their critical as well as applied abilities during their studies. 

By the end of the module the students will not only be able to appreciate the benefits of social marketing but also learn very useful skills about how to apply it. The knowledge and skills of this module will combine with previous skills achieved by students in the course, to enable them to understand and apply their marketing skills to both commercial as well as social situations. It will also help develop a socially responsible attitude as well as enable them to consider pursuing this professionally rewarding specialist area for their career.